What Does a Healthy Social Media Presence Look Like?

Most advertisers would agree that there is a ton of influence to be gained on social media. We already know that over 90% of brands are using social media to drive decisions and build relationships with customers. But how, when and where should advertisers use social media?

Social media can be used to target customers at any stage of the purchase cycle. Build awareness, spark interest, create a desire, and help customers take the action you want them to take. Social media can help you do each of these things effectively, thanks to a healthy range of ad campaign objectives.

Timing is an important consideration. Many brands have found success by studying past trends within their own company as well as data from the market. Powerful analytics tools are available to any advertiser through every social media platform.

Which platform is best? There are several to choose from, and we can help you decide based on your target customer demographics. In many cases, each platform has one or two major strengths. Depending on your goals, you can leverage the best of each platform to get the greatest return on your ad investment.

Social media isn’t just about buying and selling—it’s about relationships. We can help you manage multiple pages to build credibility, connectivity, and camaraderie with customers.

My Marketing Director is a full-service advertising agency. From marketing plans to drone footage to digital and traditional media services, we help clients become locally famous. Ready to get started? Give us a call today.