Digital Advertising: Who’s in?

Many businesses feel that they’re doing all they can to reach prospective customers through traditional media like newspaper, radio and TV advertising. While these media types certainly have their place in a complete marketing campaign, there’s another avenue that fits small budgets and lives at the forefront of technological advancements.

Digital advertising is one of the very best ways to reach the people you want to reach without paying more than you want to pay. Platforms like Google, Facebook, LinkedIn and several other social media sites are using complex algorithms and detailed targeting methods that allow advertisers to reach potential customers with pinpoint accuracy.

Audiences can be narrowed by keyword, interests, geography, age, gender, browsing history and more. These custom audiences allow advertisers to put the right message in front of the people they want to reach, without wasting money serving ads to the people they don’t want to reach.

With 3.5 billion people worldwide using social media on a daily basis, advertising digitally is a no-brainer. Half the world’s population is already using social media daily; that’s a 9% increase over last year. What are you doing digitally to reach the customers in your market?

My Marketing Director is a full-service advertising agency. From marketing plans to drone footage to digital and traditional media services, we help clients become locally famous. Ready to get started? Give us a call today.