Getting Started | The C List, Ep. 1

Video is one of the most powerful advertising tools available. The popularity of sites like YouTube and Facebook are driven by snackable video content that can deliver your message in as little as six seconds.

Creating valuable video that gets results isn’t as difficult as it may seem. In fact, you probably have all the tools you need to get started in your pocket at this very moment.

If you own a smartphone, you’ve got the ability to take great photos and videos and then edit them right from your phone and post them to your website or social media pages.

For around $50, you can improve the quality of your photos and videos by purchasing an LED dimmable light with a stand in order to add the proper lighting to your shots. Experiment until you find the look that fits your brand and then create content quickly and easily.

When creating video, it’s best to start small. Shorter videos often perform better than long videos, and you can deliver a ton of information in less than 30 seconds. There’s a place for long format video, and we’ll talk about that in a future blog post, along with information on camera basics, advanced lighting, equipment, what to shoot, what to talk about, drone footage, and much more.

My Marketing Director is a full-service advertising agency. From marketing plans to drone footage to digital and traditional media services, we help clients become locally famous. Ready to get started? Give us a call today.