Three nearly free community bank marketing strategies
Local banks and credit unions have access to (nearly) free tools that improve customer service and expand reach.
Are all your branches set up on mapping tools like Google and Apple Maps? These free services are more important than ever as mobile first consumers become a larger section of your new customers. The services allow for basic information as well as photos relevant to the branch and the community.
These listings play a surprisingly important role in ranking for mobile search. With your branch's listings fully fleshed out on these platforms, prospects searching for a financial services on their mobile devices will be more likely to find you first.
Google Maps is a widely used mapping tool that provides detailed street maps and satellite imagery. It also offers turn-by-turn directions, traffic information, and local business listings. businesses can use Google Maps to create custom maps with their branding and logo. These maps can be embedded on their website or shared with customers through email or social media.
Apple Maps is a native mapping tool for iOS devices. It offers turn-by-turn directions, 3D flyover view, and Siri integration. businesses can use Apple Maps to create custom maps with their branding and logo. These maps can be shared with customers through email or social media.
Share photos from local high school events on social media. Digital marketing doesn't have to be flashy or polished, just relevant to your customers and prospects, according to Claritas P$cyle's study, key customer segments have a tendency to attend events that are not widely distributed on social media.
Get a FREE report on a zip code in your market area with the Claritas best segments tool. This one time sneak peek gives marketers objective insight into their local markets.
Make your branch managers locally famous. Customers engage with your branch managers in a way that general bank news never will. It's a bonus if we see the manager in the neighborhood, affiliated with another influential civic group, or company owner.